The same concept was used for television spots in 1981 which ran throughout the 1980s. Steigman wanted a male model with long hair in order to show the effect of the wind, but when such a model could not be found on the day of the shoot, they used the makeup artist who was hired for the shoot, Jac Colello. The ad campaign was conceived by Art Director Lars Anderson. The man is shown desperately clinging to the armrests but defiantly looking ahead at the source of the music through sunglasses, though calmly catching his drink before it slides off the end table. His hair and necktie, along with the lampshade to the man's right and the martini glass on the low table to the man's left, are being blown back by the tremendous sound from speakers in front of him - supposedly due to the audio accuracy of Maxell's product. The photo shows a man sitting low in a ( Le Corbusier Grand Confort LC2 ) high armed chair (on the right side of the screen) in front of, and facing, a JBL L100 speaker (the left side of the screen). The campaign began as a two-page advertising spread in Rolling Stone magazine in 1980.

In the 1980s, Maxell became an icon of pop culture when it produced advertisements popularly known as 'Blown Away Guy' for its line of audio cassettes. Maxell 'Blown Away Guy' advertisement for cassette tapes. Part of the change is dropping the expensive cobalt element and using ' nano infused lithium' with manganese, with twenty times more power storage, and the ability to mass-produce it inexpensively. Maxell, along with Nagasaki University, NIAIST, and Subaru Corporation (the parent company of Subaru, makers of the R1e electric car), has developed a new chemistry for lithium-ion batteries. On October 1, 2019, Maxell Corporation of America announced it would assume responsibility for all operations related to both Hitachi- brand and Maxell-brand projector products and accessories in the North American market. acquired Hitachi Consumer Electronics, Co., Ltd.’s projector design, development and manufacturing assets and resources.

On March 18, 2014, the company was listed on the First Section of the Tokyo Stock Exchange. In 1961, Maxell Electric Industrial Company, Limited was created out of the dry battery and magnetic tape divisions of Nitto Electric Industrial Company, Limited (now Nitto Denko Corporation). Maxell was formed in 1960, when a dry cell manufacturing plant was created at the company's headquarters in Ibaraki, Osaka.

Maxell blown away poster